20 ways Taylor Swift remade pop culture in her image

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20 ways Taylor Swift remade pop culture in her image
20 Ways Taylor Swift Remade Pop Culture in Her Image

20 Ways Taylor Swift Remade Pop Culture in Her Image

The Power of Storytelling and Authenticity: How Taylor Swift Became a Cultural Icon

From Country Teen to Global Superstar

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The Art of Rewriting Tired Narratives

From rewriting small-town southern romance in Tim McGraw to undoes the man-eater archetype on Blank Space and giving life to the spectre of the "mad" woman on The Last Great American Dynasty, Swift has consistently shown an assured sense of narrative control.

In Tim McGraw, once guy has left, она пишет ему letter, which tells him how he should think about their time together, and leaves it on his doorstep – bold author of her own fate. She also knows how to make time work for her, backflipping around the chronology of their relationship – from past memories to present pain to future nostalgia – to take complete narrative control of a situation.

She wrote about romance better than any other 21st-century pop star.

  1. She conjured her setting with intimate detail, from the "little black dress" to the moon on the lake.
  2. She assuredly rewrote tired narratives and told stories that no one else could tell.

Growing pains have always been a rite of passage for teen-girl pop stars. But Swift understood that maintaining control would protect her. She knew that writing her own songs would create an authentic personal relationship with fans – one that she assiduously deepened IRL.

The Power of Authenticity

From 2008, when she released her second album, Fearless, her management became a family business. She had the agency to grow on her own terms and was encouraged by label head Scott Borchetta to keep evolving as an artist.

"As far as the need to rebel against the idea of you, or the image of you: like, I feel no need to burn down the house I built by hand. I can make additions to it. I can redecorate. But I built this."

You could argue it came at a cost. Interviews with the teenage Swift reveal someone acutely aware of the price of stepping out of line: in high school, she characterised her refusal to party as a choice "between being popular or not messing my life up"; she didn’t drink until she turned 21 ("I knew I couldn’t get away with it until then") and knew that after you mess up once, “people are going to be waiting for you to mess up again".

The Unbearable Pressure

Yet, Swift made it to young adulthood without directly creating scandal or revolt. You suspect her unmatched polish may have sent the press, as her ingenue status faded, searching for any stick to beat her with and coming up with … her very normal boyfriend count.

The pathetic nature of those charges underscored a rigged game no amount of perfection could beat – but Swift got furious. She took control back by speaking out and using her platform for good, leaving the world wondering: what would happen next in this incredible story?