business development manager
Description
JOB SUMMARY: The Business Development Manager (BDM) is responsible for driving new business growth by expanding Merit Kitchens? dealer network and developing new business opportunities across Canada, with a primary focus on Western Canada. This role focuses on identifying, prospecting, and qualifying potential Merit and Lectus dealers, building relationships with prospective accounts, and converting qualified opportunities into new dealer applications and active revenue-generating accounts. The BDM will develop and maintain a strong sales pipeline through proactive outreach, territory development, industry networking, and face-to-face prospecting, while ensuring accurate CRM management and effective follow-up. The role will also support existing dealers during territory travel and work closely with Inside Sales, Dealer Services, and Sales Management to ensure a smooth transition of newly developed accounts. IDEAL CANDIDATE: The successful candidate is: A proactive prospector and relationship builder who is comfortable creating new business opportunities rather than waiting for leads to arrive. Disciplined and self-motivated, with the ability to dedicate significant time to researching accounts, making calls, following up, and developing new opportunities. Comfortable working in a field-based sales environment, including visiting prospective dealers, attending industry events, travelling throughout the territory, and meeting directly with business owners and decision-makers. Persistent and resilient, understanding that successful business development requires consistent follow-up and the ability to continue pursuing qualified opportunities over time. Organized, commercially minded, and accountable for results, with a strong understanding that the objective of the role is to convert targeted prospecting into qualified opportunities, new dealer relationships, and incremental revenue for Merit Kitchens. Able to work independently and strategically, while collaborating effectively with Inside Sales, Dealer Services, Sales Management, and other internal teams. KEY RESPONSIBILITIES: New Dealer Prospecting & Business Development: Proactively identify and pursue qualified prospective accounts that align with Merit Kitchens? Ideal Customer Profile (ICP), including: Kitchen and cabinetry dealers/showrooms. Renovation and design-build companies. Builders, contractors, and interior design firms. Modular housing manufacturers and commercial millwork companies Building supply centres. Other qualified businesses capable of generating recurring cabinetry and millwork sales. Research target accounts and key decision-makers, maintain prospecting lists, and develop territory-specific business development plans. Conduct consistent outbound prospecting through cold calling, cold emailing, LinkedIn and other networking channels, in-person visits, and follow-up campaigns. CRM & Pipeline Management: The BDM will be responsible for maintaining accurate prospect and opportunity information within HubSpot CRM, including: Researching and adding qualified ICP accounts into HubSpot (CRM). Identifying and documenting key decision-makers. Recording calls, emails, meetings and other sales activities in HubSpot. Maintaining accurate deal stages and next steps. Scheduling and completing follow-up activities. Maintaining a healthy pipeline of qualified prospective dealers. Providing regular reporting on activity, meetings, dealer applications and new-account development. CRM discipline and accurate reporting are core responsibilities