digital marketing specialist

Term: Six month full-time contract, with likelihood of extension. *COVER LETTER REQUIRED TO BE CONSIDERED FOR THIS POSITION, WE ARE ONLY CONSIDERING CANDIDATES BASED IN GREATER VANCOUVER AREA OR WILLING TO RELOCATE Magnolia is looking for an experienced Digital Marketing Specialist who can both project manage and execute digital marketing programs across an established portfolio of B2B clients. This is a hands-on agency role for someone who understands how to take a digital marketing strategy from plan to execution. You will manage multiple client programs simultaneously, coordinate timelines and deliverables, work directly with clients and internal team members, and execute campaigns across paid media, email, SEO, content, landing pages and other digital channels. Our company is results-driven and growth-minded, led by a team of customer-centric marketing and communications experts. The ideal candidate is highly organized, proactive and comfortable taking ownership. You understand the bigger business objective behind a campaign but are equally comfortable getting into the platforms, launching campaigns, reviewing performance and making recommendations to improve results. Responsibilities PPC * Develop, manage and execute successful PPC campaigns across multiple platforms such as Google, Facebook, LinkedIn, and others * Display in-depth technical knowledge and understanding of paid media platforms, their respective participants (Google Ads, Facebook, LinkedIn, YouTube.) and how each platform can be deployed in different scenarios. * Working knowledge of Google Analytics 4, Google tag manager and other tracking tools. * Analyze campaign performance, comparing current campaign execution strategies with new ideas to find incremental improvements * Experience working with Google Ads Editor/Microsoft Editor * Understanding of technical platforms to manage accounts * Continuously monitor, optimize and refine PPC campaigns to maximize results, including monitoring budgets and bids, and adjusting ad copy and targeting as needed * Thorough understanding of the latest trends in PPC Content & SEO * Provide SEO analysis and recommendations in coordination with elements and structure of websites and pages. * In-depth knowledge of SEO tools (Semrush, aHrefs, GSC) * In-depth knowledge of core web vitals, on-page optimization, and technical seo * Familiarity with how structured data markup works for SEO Email Marketing * Support and execute email marketing and nurture campaigns, including list segmentation, campaign setup, testing, deployment and performance reporting. * Understanding and experience using various email marketing tools such as MailChimp, Salesforce and HubSpot Digital Marketing * Project manage multiple digital marketing accounts * Responsible for meeting KPI expectations of campaigns * Responsible for product quality of the deliverables (emails, landing page, social media, martech integration) * Take a strong data driven, analytics approach with the internal team to recommend campaign performance and improvements for current campaigns * Recommend creative and outside the box campaigns for client accounts * Perform research and can understand the characteristics of high performing digital campaigns * Define and report key metrics to monitor user experience and digital marketing campaign effectiveness including ROI * Own the aggregation of data across the various digital channels * Draft in-depth analysis and reports for client use to showcase campaign performance and identify gaps/areas for improvements based on data Account and Project Management * Translate client business and marketing objectives into clear digital campaign plans, work back schedules, deliverables, responsibilities and success measures. * Be client-facing and participate in client meetings to discuss campaign plans, timelines, results, recommendations and next steps. * Operate as main point person for details related to digital marketing