digital marketing specialist

About Sun Glow Sun Glow is a Canadian manufacturer of custom window covering solutions, specializing in roller shades, solar shades, motorized systems, and innovative shading products for residential and commercial applications. We work with window covering dealers, architects, interior designers, contractors, and homeowners across Canada. We are continuing to grow our presence in both the professional and consumer markets through our brands, Sun Glow and Off Cut Shades. We are looking for a creative, motivated, and versatile Digital Marketing & Creative Specialist to take ownership of our day-to-day marketing initiatives. This is a hands-on position for someone who enjoys combining creativity with technology and business development. You'll work across social media, graphic design, website content, digital advertising, email marketing, and customer outreach. We're looking for someone who can take an idea and turn it into a finished campaign, design, or piece of content with minimal supervision. Key Responsibilities Social Media & Content Creation * Manage and grow our social media presence across Instagram, Facebook, LinkedIn, Pinterest, and other relevant platforms. * Develop and maintain a content calendar with consistent, engaging posts. * Create high-quality photography, short-form videos, Reels, and other visual content. * Write compelling captions, product descriptions, and promotional copy. * Showcase products, completed projects, new launches, and company initiatives. * Monitor engagement, respond to relevant inquiries, and identify opportunities to grow our audience. * Research industry trends, competitors, and new content ideas. Graphic Design & Marketing Materials * Design professional brochures, product catalogues, specification sheets, presentations, advertisements, and promotional materials. * Develop marketing materials for our sales representatives, dealers, architects, and designers. * Create email newsletters, product announcements, and digital promotional campaigns. * Maintain a consistent and elevated visual identity across all marketing channels. * Assist with product photography, image editing, and promotional video production. * Prepare artwork for both print and digital applications. Website Design & Management * Help maintain, update, and improve our company websites. * Design attractive website pages, landing pages, banners, and promotional sections. * Update product information, imagery, descriptions, and other website content. * Identify opportunities to improve website navigation, usability, and conversion rates. * Support search engine optimization (SEO), including keywords, metadata, and content improvements. * Coordinate with developers on larger website improvements and new features. * Monitor website performance and recommend improvements based on analytics. Email Marketing & Business Outreach * Develop and execute email marketing campaigns targeting dealers, architects, interior designers, contractors, and prospective customers. * Create visually appealing email templates, newsletters, and sales campaigns. * Help identify and research potential customers, dealers, and business partners. * Support personalized business development and outreach initiatives. * Assist with customer re-engagement campaigns, product promotions, and new product launches. * Maintain organized contact lists and support CRM-based marketing activities. * Track campaign performance, including open rates, click-through rates, leads, and conversions. Digital Marketing & Brand Development * Assist with Google Ads, Meta Ads, and other digital advertising campaigns. * Develop marketing strategies to increase website traffic, brand awareness, and qualified leads. * Support promotional activities for both our B2B and direct-to-consumer businesses. * Conduct market research and monitor competitors. * Explore new marketing platforms, technologies, and AI-powered tools to improve productivity. * Track and