Director - Strategy & Business Development - Veeva Digital Events Services

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead. At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors. Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities. The Role You will be responsible for driving the go-to-market strategy and commercial success of Veeva Digital Events (VDE) services and offerings. In this role, you will collaborate closely with commercial sales, partner networks, customer account teams, implementation, and product leadership to standardize and elevate HCP engagements across the end-to-end event lifecycle. The ideal candidate excels at communicating across diverse business functions and executive leadership (including C-level and brand marketing leaders). You possess strong initiative, creativity, and a team-first mindset, embodying a "humble, hungry, and smart" approach to overcoming complex business challenges. Go-To-Market & Vision: Develop, communicate, and execute the market vision and GTM strategy for Veeva Digital Events (VDE) services and offerings Sales Enablement & Support: Lead deal strategy for Digital Events Services, support Events Management deals, and partner with the commercial sales team to convert new pipeline opportunities Value Messaging: Build compelling GTM materials demonstrating VDE capabilities and business value, effectively positioning them to both internal stakeholders and customer executive teams Cross-Functional Collaboration: Partner with product teams to translate customer feedback into feature enhancements and shape future service offerings Industry Leadership: Define industry standards for HCP engagements and represent Veeva as a thought leader at major conferences (such as Veeva Summit), webinars, and industry panels Customer & Account Strategy: Work alongside Account Partners and Strategy Leads to drive platform adoption and articulate clear ROI to life sciences customers. Develop strong and mutually valuable relationships with new and existing customers 7 + years of experience in the life sciences industry, specifically in Commercial Strategy, Sales/Marketing Operations, Meetings & Conventions, or HCP Engagement & Speaker Bureau Management BS or BA degree is required Deep Subject Matter Expertise: Deep expertise in managing the end-to-end event lifecycle within life sciences Track Record: Proven history of successfully bringing new products, services, or offerings to market Leadership & Execution: High level of autonomy wi