electronic commerce (e-commerce) Web site developer

Fabula is a fast-growing D2C coffee brand in the United States. We're looking for a Head of Growth aka killer performance media buyer/creative strategist who is already operating at a high level in eCommerce. This isn't a role for someone who wants to learn how to scale an eCommerce brand. We want someone who has already done it. Our goal is simple: bring in someone who can jump in, take ownership of our growth engine, and take Fabula to the next level. What you'll own Paid media: Own and scale Meta Creative strategy: Identify winning customer angles, hooks, messaging, formats, and concepts based on performance data and customer research Creative testing: Build and manage a systematic testing pipeline and rapidly identify winning creatives Full-funnel performance: Analyze and optimize the entire journey from ad advertorial/landing page offer conversion Research: Mine customer reviews, surveys, Reddit, competitor ads, Meta Ads Library, and other sources for new angles and opportunities Creative production: Brief and manage UGC creators, editors, and designers - while remaining hands-on with scripts, hooks, copy, and creative direction Performance analysis: Make daily decisions around what to scale, iterate, or kill based on CPA, ROAS, CTR, hook rate, thumbstop rate, CVR, contribution margin, and other relevant metrics Scaling: Take proven creative and media-buying strategies and turn them into significant increases in profitable spend Funnels: Work on advertorials, landing pages, VSLs, offers, and other conversion assets to improve overall acquisition efficiency AI: Use AI aggressively to accelerate research, creative ideation, scripting, production, analysis, and workflows What success looks like We don't measure activity; we measure results. This is a 100% performance role focused on scaling spend while maintaining CAC ceiling. Success means: Scaling paid spend while maintaining healthy unit economics Improving ROAS and reducing CPA Increasing creative win rate and testing velocity Finding new winning angles and audiences Improving conversion rates across the funnel Building a repeatable creative and media-buying system Ultimately, taking Fabula to the next level You are 4?6+ years of experience creating performance creatives for D2C/eCommerce brands or eCommerce agencies (not B2B, not a generalist) A proven Meta media buyer who has personally managed and scaled campaigns, not just overseen them (at least $250k/month in ad spend) Equally strong on creative strategy and performance marketing Deeply experienced with direct-response advertising and customer psychology Able to look at an ad account, creative performance, and funnel data and immediately identify what needs to change Experienced scaling DTC/eCommerce brands - not B2B, SaaS, lead generation, or general marketing Hands-on with creative: you can write or heavily edit hooks, scripts, headlines, briefs, and landing page copy Experienced with advertorials, VSLs, or aggressive direct-response funnels Experienced with Outbrain or Taboola Experienced managing creative production with UGC creators, editors, and designers AI-native: you use AI daily to accelerate research, creative development, analysis, and execution An operator, not a consultant. You don't just make recommendations - you execute, test, learn, and scale Comfortable working direct