Manager, Digital Marketing
LucidmotorsNewark, United States
InternshipOn-siteMid$2,080 - $1,456,000 / YearLimited info disclosed
6 views0 applications
Description
<div class="content-intro"><p><span style="text-decoration: underline;"><span data-contrast="none">About Lucid</span></span></p> <p><span data-contrast="none">At Lucid, we are creating exceptional mobility experiences through innovation to drive the world forward. Built on Lucid's proprietary technology and software-defined vehicle architecture, our award-winning vehicles bring our "Compromise Nothing™" approach to the global automotive market. That means refusing to choose between performance and sustainability, design and engineering, ambition and integrity. In Lucid Air and Lucid Gravity, we have designed and built vehicles that have redefined their segments, combining exceptional range, performance, design, and expansive space in a single experience.</span><span data-ccp-props="{"201341983":0,"335559738":210,"335559739":210,"335559740":300}"> </span></p> <p><span data-contrast="none">We achieve this through deep vertical integration, with design, engineering, and production happening in-house across our global offices and manufacturing facilities. Our teams come from industries around the world, united by a shared commitment to excellence. By refusing to settle, you can help redefine what's possible and shape the future of mobility.</span></p></div><p>At Lucid Motors, we are relentlessly focused on providing a best-in-class digital experience at every step of the customer journey. This transcends through to our approach in marketing where we aim to create a world class CX in each and every customer touchpoint.</p> <p>We are looking for a seasoned Performance Marketing expert to own our Paid Media efforts at all stages of our customer funnel.</p> <p>The ideal candidate has a passion for Digital media, is highly analytical yet appreciates the role great creative plays in driving performance and gets a kick out of driving innovation and being a self-starter who is well suited to a startup environment.</p> <p>They will have a deep operational understanding of all major Search and Social platforms and is highly strategic in being able to plan the appropriate tactics for various desired outcomes.</p> <p>This is a tremendous opportunity to establish a foundational and crucial seat at the table with one of the world's most exciting new brands, working alongside a team of passionate individuals who are dedicated to pushing the boundaries of what great marketing looks like.</p> <p><strong><span data-contrast="auto"><span data-ccp-parastyle="heading 3">How We Work:</span></span></strong><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":0,"335559738":246,"335559739":246,"335559740":300}"> </span></p> <p><span data-contrast="auto"><span data-ccp-parastyle="heading 3">We balance hard work and innovation through purpose driven, in-person collaboration. This opportunity is a 100% onsite role out of our Newark, California location.</span></span></p> <p><strong>You Will: </strong></p> <ul> <li>Lead strategy, management, optimization and execution of all paid media activity, including Google Ads, YouTube, Facebook, Instagram, LinkedIn and more</li> <li>Scale new customer acquisition channels across paid digital (Facebook, Instagram, PPC, Google)</li> <li>Manage daily operations and campaign management of performance marketing channels including paid social, programmatic display and OLV/CTV both in house and in partnership with external agency partners</li> <li>Perform day-to-day paid digital marketing campaign activities including bid management, budget allocation, performance monitoring, testing, optimization, campaign extension, etc</li> <li>Lead detailed analysis of campaign(s) effectiveness, including segmentation, creative targeting, and cohort analysis</li> <li>Continuously raise the bar on attribution metrics and develop new/better standards to effectively measure campaign success</li> <li>Analyze channel performance to form & test hypotheses, develop and launch new creative, and target growth strategies week-to-week</li> <li>Responsible for optimizing costs and budget management of growth marketing spend</li> <li>Integrate existing brand building and content development efforts into overall growth strategy</li> <li>Own, drive, and report on key metrics related to customer acquisition cost, channel/ campaign LifeTime Value (LTV), and overall channel growth</li> <li>Manage relationships with agency partners to consistently improve channel & campaign level metrics</li> <li>Collaborate with analyst partners to develop weekly channel performance measurement reporting</li> <li>Partner with your team to form and test new ideas that improve click-through rate, conversion rate and customer lifetime value</li> <li>Stay current with paid media marketing trends and opportunities</li> <li>Develop storytelling to create a dynamic, engaging and authentic brand experience that successfully reflects the spirit of our brand</li> </ul> <p><strong>You Bring: </strong></p> <ul> <li>A customer-first mindset</li> <li>Minimum 7+ years of experience in Paid Search, Paid Social, Display & DSP campaigns, with six- or seven-digit annual budgets that you were responsible for optimizing. Experience on the agency or client side</li> <li>Experience building and scaling campaigns to new international markets</li> <li>A total ownership mindset - ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a "get stuff done" attitude</li> <li>Excellent critical thinking and stakeholder management skills - ability to break down and communicate complex ideas and influence senior leaders and cross-functional partners</li> <li>Strong quantitative analytics with technical lean - ability to generate insights and solutions or build a story and strategy from large data sets</li> <li>Holistic results/growth orientation married with entrepreneurial thinking and an insatiable intellectual curiosity - a relentless focus on driving impact and continuous improvement</li> <li>Basic understanding of web standards, analytics, and SEO</li> <li>Advanced Excel skills and experience working with large data sets</li> <li>A natural curiosity about cutting-edge technologies, analytics, and the digital marketplace, as well as a passion for innovation</li> <li>Exceptional organizational and communication skills</li> <li>A solid track record of collaboration, with demonstrable experience working with internal teams, stakeholders, and agency partners</li> <li>The ability to prioritize demands based on business impact and the ability to defend those decisions</li> <li>A self-starter mindset who thrives in ambiguous and rapidly changing situations</li> <li>A proven track record of taking initiative to suggest and implement new ideas</li> <li>A passion for solving problems creatively and proactively - You take initiative, anticipate, and prepare more than you wait around and react</li> </ul> <p><strong>Advantageous: </strong></p> <ul> <li>Luxury brand, D2C, retail, eCommerce with recognizable brands</li> <li>Experience with the Salesforce Marketing Cloud stack</li> <li>Hands on Tag Management experience with Google Tag Manager and or others</li> <li>A passion for and working knowledge of automobiles, EVs, and the future of mobility</li> <li>Experience in luxury or high-tech industries and automotive</li> </ul> <div> </div> <div> </div> <div>At Lucid, we don't just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.</div><div class="content-pay-transparency"><div class="pay-input"><div class="description"><div> <div><strong>Salary Range</strong>: The compensation range for this position is specific to the locations listed below and is the range Lucid reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; and other relevant business and organizational factors.</div> </div> <div> </div></div><div class="title">Base Pay Range (Annual)</div><div class="pay-range"><span>$136,100</span><span class="divider">—</span><span>$199,540 USD</span></div></div></div><div class="content-conclusion"><div> <p data-ccp-border-top="0px none " data-ccp-padding-top="0px" data-ccp-border-bottom="1px solid #000000" data-ccp-padding-bottom="1.3333333333333333px"><span data-contrast="auto"><span class="TextRun Underlined MacChromeBold SCXW258898025 BCX0" lang="EN-US" data-contrast="auto"><strong><span class="NormalTextRun CommentStart SCXW258898025 BCX0">Compensation</span></strong><span class="NormalTextRun SCXW258898025 BCX0"><strong> & Benefits:<span data-teams="true"> </span></strong><span data-teams="true">Lucid offers a comprehensive and competitive </span><span data-teams="true"><a id="menur13jl" class="fui-Link ___1q1shib f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn" href="https://mylucidbenefits.com/" target="_blank">benefits package</a> including medical, dental, and vision insurance; life and disability coverage; paid time off; paid holidays, paid sick leave; and a 401(k) retirement plan. Hourly/non-exempt employees accrue up to 120 hours paid time off, and salaried/exempt employee accrue up to 160 hours paid time off. Eligible employees may also participate in Lucid's equity program and/or a discretionary annual cash incentive program. Incentive and equity awards, if applicable, are determined based on individual performance, role scope, market considerations, and overall company results, in accordance with the terms of the applicable plans. </span></span></span></span></p> <p data-ccp-border-top="0px none " data-ccp-padding-top="0px" data-ccp-border-bottom="1px solid #000000" data-ccp-padding-bottom="1.3333333333333333px"><strong><span data-contrast="auto">Equal Opportunity: </span></strong><span data-contrast="auto">At Lucid, we believe diversity strengthens everything we build. Lucid Motors is proud to be an equal opportunity employer and is committed to providing an inclusive workplace for all. We consider all qualified applicants without regard to race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity or expression, marital status, or any other characteristic protected by applicable state or federal laws and regulations.</span><span data-ccp-props="{"335559738":240,"335559739":240,"335572079":6,"335572080":1,"335572081":0,"469789806":"single"}"> </span></p> <p><strong><span data-contrast="auto">Accessibility: </span></strong><span data-contrast="auto">Lucid Motors is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need any accommodation to participate in the application process, please contact us at <a href="mailto:TA-Operations@lucidmotors.com">TA-Operations <@> lucidmotors.com</a>.</span><span data-ccp-props="{}"> <span data-teams="true"><strong>This email address is designated solely for accommodation requests and is not monitored for job applications or resume submissions. To be considered for employment, all applications must be submitted through the Lucid Motors Careers website.</strong></span></span></p> <p><strong><span data-contrast="auto">Candidate Data Privacy: </span></strong><span data-contrast="auto">By submitting your application, you understand and agree that your personal data will be processed in accordance with our </span><a href="https://lucidmotors.com/media/document/candidate-privacy-notice.pdf"><span data-contrast="none"><span data-ccp-charstyle="Hyperlink">Candidate Privacy Notice</span></span></a><span data-contrast="auto">.</span><span data-ccp-props="{}"> </span></p> <p><strong><span data-contrast="auto">To all recruitment agencies:</span></strong><strong> </strong><span data-contrast="auto">Lucid Motors does not accept agency resumes. Please do not forward resumes to Lucid Motors. Lucid Motors is not responsible for any fees related to unsolicited resumes.</span><span data-ccp-props="{}"> </span></p> <p><span data-ccp-props="{}"> </span></p> </div></div>