manager, marketing

MARKETING MANAGER ROLE PROFILE ABOUT GREEN AERO TECH Green Aero Tech Inc. (?GAT?) helps Canadian farmers spray smarter. We are the exclusive Canadian distributor for Ceres Air agricultural spray drones. Service is what differentiates us in the market. We provide group and one-on-one operator training, help with drone pilot licensing and regulatory compliance, and maintain ongoing service and support. Our network of growers and dealers is national, while our internal team is remote and spread across Western Canada. THE ROLE Our best growth has come when marketing puts us in front of the right farmers. This role will build that engine to deliver GAT?s message. The Marketing Manager owns all of GAT?s marketing activities. This starts with understanding GAT?s current strategy and updating it to reflect the company's future aspirations. Tactically, this role is responsible for filling the sales pipeline with qualified customer leads and fostering GAT?s brand. Critical to execution is measurement and this individual will underpin all activities with data. This role works with Roy Farrer, Vice President of Operations, with strategy input from the GAT leadership team. Location: Hybrid, with a preference for an individual located in the Calgary area. As the team grows GAT may require this individual to travel to an office at least once a week. Start: November OUTCOMES AND SCOPE * Marketing strategy: shape the strategy, not just execute it * Demand generation: a steady flow of qualified leads. This anchors the role * Channels: manage our existing marketing channels, including trade shows, Meta, Google , and SEO, while assessing new channel fit and adding to our mix where beneficial. Own the editorial calendar and keep channels active * Content: generate content for our various channels. These should focus on real farmers and real GAT employees. AI is for the heavy lifting, not generic content * Media and podcasts: help develop and launch GAT?s presence in this space * Measurement and ROI: track where every lead and ad response comes from and what it cost; report what works, cut what doesn't, and shift spend fast * AI in marketing: build AI into daily marketing workflows alongside GAT's emerging AI implementation * Vendors and spend: manage outside partners and keep spend inside the approved budget WHAT YOU BRING MUST-HAVES * You bring strategy, not just execution * You own the process and run your business without constant supervision; you are a self starter * A track record in lead generation (CRM, lead routing, weekly reporting) * Fluency with measurables: attribution, ROI, cost per lead. You know where every lead came from * You understand a full-stack marketing approach, not just social activity * You act on data fast, shifting from what isn't working and reallocating spend in days, not months * You have a strong vision for how to use AI to supercharge your marketing department * You put real people in front of customers, not AI filler * You get things done and want to build something STRONG PLUSES * You know agriculture and are credible with farmers * You have media and podcast instincts * You are comfortable testing new channels * Shooting and editing short field video and photo, or coordinating this activity * Desire to work in a growth company WHAT WE DON?T WANT * Waiting each week to be told what to do * Decision making by instinct as opposed to leverage data * Generic AI-generated farm content * Single-channel thinking * Spending beyond the approved budget without sign-off * Someone without a feel for Canadian agriculture SUCCESS MEASURES FIRST 30 DAYS * Successfully complete company onboarding and training * Get a firm handle for existing channels and ensure tactical activities continue with no disruption. This includes owning and maintaining the editorial calendar * Transition marketing function from third party agency to in house * Meet leadership and the sales team to learn GAT's cust