manager, marketing

Overview We are seeking a dynamic and results-driven Marketing Manager to lead the marketing efforts and elevate brand presence across our three hospitality brands. The Dudley, Nancy O's restaurant, & Betulla Burning pizzeria each offer a unique experience to the customer and require a marketing manager to have the ability to capture this uniqueness and promote across multiple channels. The ideal candidate will have a strong background in digital marketing, content creation, and multichannel strategies. This role requires a creative thinker who can analyze market trends and develop innovative marketing campaigns that resonate with our target audience. This is a part time job with flexible hours and ability to work part time from home. Duties * Develop and implement comprehensive marketing strategies to increase brand awareness and drive customer engagement. * Manage and optimize SEO strategies to enhance website visibility and organic traffic. * Oversee social media marketing initiatives across various platforms to build community engagement and brand loyalty. * Execute multichannel marketing campaigns, including email marketing, print advertising, digital advertising, & branded merchandise, * Collaborate with management to align marketing efforts with sales objectives, including advertising sales strategies. * Utilize Adobe Creative Suite to create compelling visual content for various marketing channels. * Create and implement customer loyalty program and train all staff on their role. * Analyze campaign performance using Google Analytics * Conduct market research to identify trends, customer needs, and competitive landscape. * Lead content marketing initiatives by developing engaging copy for blogs, social media, email newsletters, and website content. * Manage e-commerce strategies to enhance online sales performance across different third party aps such as doordash, skip the dishes, uber eats, etc. * Implement marketing automation tools to streamline processes and improve efficiency. * Coordinate with product management teams to ensure alignment of product launches with marketing initiatives. Skills * Proficient in SEO, digital marketing, and performance marketing techniques. * Strong knowledge of multichannel marketing strategies including B2B marketing approaches. * Experience with Google AdWords and Facebook Advertising for targeted ad campaigns. * Familiarity with WordPress for website management and content updates. * Basic understanding of HTML for web content adjustments. * Excellent research skills to stay ahead of industry trends. * Strong copywriting abilities for crafting persuasive messaging across various platforms. * Proven experience in budgeting for marketing campaigns effectively. * Ability to analyze data and derive actionable insights from analytics reports. Join our team as a Marketing Manager where you will play a pivotal role in shaping our brand's future through innovative marketing strategies. We look forward to your application! Job Types: Part-time, Permanent Pay: $25.98 per hour Expected hours: 15.0 ? 40.0 per week Benefits: * Casual dress * Discounted or free food * Extended health care * Flexible schedule * Store discount * Work from home Experience: * Marketing: 2 years (required) Language: * English (preferred) Location: * Prince George, BC V2L 3E6 (required) Work Location: Hybrid remote in Prince George, BC V2L 3E6