manager, marketing

Steamworks Brewery is looking for an innovative and strategic Marketing Manager to lead the marketing efforts . This role requires a dynamic, creative individual who will oversee and manage a team that includes an in-house Graphic Designer, and Digital Marketing Coordinator. As the marketing manager, you will work collaboratively with your team and other departments to expand our brands? reach and engagement through innovative and strategic campaigns, develop and execute structured brand objectives and participate in the development and launch of new products and formats. Key Responsibilities Team Leadership & Management: * Supervise and support the Graphic Designer, and Digital Marketing Coordinator to ensure marketing efforts align with company goals * Set team objectives, track progress, and provide mentorship to ensure ongoing professional development * Oversee and prioritize marking tasks, delegate responsibilities effectively, and foster a positive and collaborative team environment Campaign Development & Strategy: * Lead the creation and execution of comprehensive marketing campaigns across various channels (social media, digital, print, events, email, and website) to promote our products, special releases, and events * Develop and implement strategies that drive brand visibility, customer engagement, and sales growth * Collaborate with the marketing team to define clear objectives and metrics for each campaign Creative Direction & Content Oversight: * Oversee the creation of engaging content for all marketing materials, ensuring it aligns with the brand?s voice, style, and objectives * Work with the in-house graphic designer to produce visually compelling promotional assets such as posters, flyers, and social media graphics * Ensure content in consistently high-quality, on-brand, and impactful across all marketing channels Product and Brand Extensions and Development * Assist in developing and adapting new formats and updating existing packaging and branding as required * Oversee progress in design projects * Develop go-to-market strategies for new brands and formats * Align marketing team on ongoing projects and responsibilities to ensure deadlines are met Social Media & Digital Marketing: * Supervise and provide direction to the Digital Media Coordinator, ensuring the development and execution of effective social media strategies across platforms like Instagram, Facebook, Twitter, and others * Use data and insights to optimize social media engagement and grow the brewery and restaurants online presence * Oversee the creation of original content (photography, videography, copy) for digital channels, maintaining a consistent brand voice and aesthetic Event Marketing & Community Engagement: * Oversee the planning, coordination, and execution of brewery events, including beer tastings, festivals, tap takeovers, and tours, ensuring the align with the overall marketing objectives * Collaborate with the sales and marketing teams on trade marketing initiatives and local events to enhance community engagement and brand recognition * Ensure the successful coordination of all promotional materials for sales and event initiatives, working with external vendors and agencies as needed. * Oversee sponsorship, event and award participation Collaboration & Cross-Functional Support: * Work closely with company owner, sales, production, and other internal teams to ensure alignment on marketing objectives and strategy * Assist with the coordinating marketing activities and content for the company?s other restaurants as needed * Collaborate with external partners (eg. Print vendors, design agencies) to ensure the timely production and distribution of marketing materials * Work with Provincial Liquor Distribution Branch on marketing initiatives * Provide Marketing support for all out-of-province, and outside country expansion(s) *Education and Experience * * University Degree with a focus in Marketing * 2-