marketing manager

Who we are At WELLSTAR, we are committed to reshaping Canadian healthcare by leveraging technology to address the administrative burdens that pull physicians away from their true calling—patient care. Our mission is to support providers and patients, shifting the emphasis back to quality, timeliness, and positive outcomes. With a comprehensive suite of technology solutions, we have successfully helped thousands of providers adopt and benefit from modern, interoperable technologies that improve patient outcomes and system efficiency. Whether you are in research and development, administration, communications, operations leadership, or technology, joining us now is an opportunity to play a critical role in transforming how healthcare is managed and experienced in Canada. The opportunity WELLSTAR, a majority-owned subsidiary of WELL Health Technologies Corp, is a high-growth SaaS company focused on reshaping healthcare through digital enablement. Our innovative solutions streamline care delivery, integrate healthcare systems, and improve patient outcomes. Reporting to the VP Marketing, we are hiring a Product Marketing Manager to lead product marketing for our Nexus AI™ platform. You will translate complex clinical AI capabilities into clear, compelling messaging that resonates with clinicians, clinic administrators, and health system buyers. Working closely with Product Management, Sales, and Marketing, you will shape product positioning, develop sales enablement materials, and coordinate multi-channel campaigns that build awareness, support the sales cycle, and generate demand. From refining our market messaging to bringing campaigns, events, and webinars to life, you will connect product capabilities with customer needs and commercial priorities. This role is ideally hybrid and based in Toronto, with remote work considered as a secondary option for candidates based elsewhere in Canada. What's in it for you Shape how clinical AI reaches the market. You will play a central role in positioning Nexus AI and helping healthcare buyers understand how its capabilities can address real clinical and operational challenges. Your work will shape how we communicate the product's value, build buyer confidence, and support adoption across the Canadian healthcare landscape. Connect product strategy with commercial growth. You will work at the intersection of Product Management, Sales, and Marketing, helping turn product capabilities and customer insights into effective messaging, sales tools, and campaigns. You will see how your work supports conversations with prospective customers, strengthens the sales process, and contributes to demand generation. Own the work from idea to execution. This role offers a balance of strategic thinking and hands-on delivery. You will help shape positioning and campaign priorities while taking ownership of messaging and positioning, content, sales enablement materials, and performance reporting. You will have the opportunity to test ideas, learn from results, and continuously improve how Nexus AI is brought to market. As our new Product Marketing Manager you will: Position the product. You will translate Nexus AI's capabilities into clear, audience-specific value propositions for clinicians, clinic administrators, and health system buyers. You will develop and maintain consistent messaging across website copy, sales collateral, campaigns, and in-product touchpoints, using your understanding of the Canadian digital health and clinical AI landscape to keep our positioning relevant and credible. Equip the sales team. You will partner with Product Management and Sales to develop and maintain competitive comparisons, objection-handling guides, pitch decks, one-pagers, and demo narratives. You will ensure sales materials cle