marketing specialist

About 49 North Lubricants 49 North Lubricants is a proudly Canadian company with over 40 years of experience supplying quality lubricants and dependable service to the agriculture, transportation, construction and industrial sectors. We believe in providing solutions that make our customers' operations easier. From reliable product supply to technical expertise and convenient online ordering, our commitment is simple: We Eliminate Friction. We're looking for a motivated, analytical and detail-oriented Marketing Specialist to join our growing marketing team. This role is ideal for someone who enjoys the technical and strategic execution side of marketing, including campaign management, website optimization, digital advertising, market research and performance analysis. Working alongside our Marketing Manager and Creative Marketing Specialist, you'll help execute marketing initiatives, identify growth opportunities and turn marketing activity into measurable business results. Key Responsibilities Marketing Campaigns & Execution * Support the planning, coordination and execution of marketing campaigns across digital and traditional channels. * Coordinate campaign timelines, deliverables and implementation. * Collaborate with the Sales team to support lead generation, customer acquisition and retention initiatives. * Assist with email marketing campaigns, audience segmentation and automation. * Identify opportunities to improve campaign effectiveness and customer engagement. Website & eCommerce * Maintain and update website content, product pages and online promotions. * Support the growth and optimization of our online ordering platform. * Monitor website functionality, navigation and user experience. * Identify opportunities to improve website traffic, customer engagement and conversions. * Coordinate website updates and troubleshooting with third-party providers. Digital Advertising & SEO * Assist with the management and optimization of Google Ads, Meta and LinkedIn advertising campaigns. * Conduct keyword research and support search engine optimization initiatives. * Monitor campaign performance, audience targeting and advertising effectiveness. * Research opportunities to improve organic and paid search visibility. * Support campaign testing and optimization. Analytics & Performance Reporting * Track and analyze website traffic, eCommerce sales and marketing campaign performance. * Monitor key performance indicators (KPIs) and assist with monthly marketing reports. * Evaluate campaign results and identify opportunities for improvement. * Support conversion tracking, marketing attribution and ROI analysis. * Provide data-driven insights and recommendations to improve marketing effectiveness. Market Research & Sales Support * Conduct competitor research and market analysis. * Identify industry trends, customer behaviours and market opportunities. * Support targeted marketing initiatives for specific industries and geographic markets. * Collaborate with the Sales team to develop and execute customer-focused campaigns. * Assist with marketing systems, processes and continuous improvement initiatives. Qualifications & Experience * Post-secondary education in marketing, business, communications or a related field, or equivalent practical experience. * 2+ years of experience in marketing, digital marketing or a related role. * Experience with website management, digital advertising, SEO or marketing analytics. * Familiarity with Google Analytics, Google Ads and other digital marketing platforms. * Strong analytical, organizational and problem-solving skills. * Excellent written and verbal communication skills. * Ability to manage multiple projects, meet deadlines and work both independently and collaboratively. * Strong attention to detail and a willingness to learn new tools and technologies. Additional Assets * Experience with Google Analytics 4, Google Search Console or Google Tag Manager.