Senior Product Marketing Manager, CDP

<div class=&quot;content-intro&quot;><h2>About Hightouch</h2> <p>Hightouch is an Agentic Marketing Platform powered by the industry-leading Composable CDP. With complete brand context, customer data, and performance history in one place, every marketer finally has the power to build and ship end-to-end campaigns themselves. Teams move faster, stay on brand, and get AI marketing that actually works.</p> <p>Founded in 2019 and headquartered in San Francisco, Hightouch enables marketing teams to analyze performance, brainstorm ideas, and generate creative at a speed and quality that wasn&#39;t previously possible.</p> <p>Named a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Data Platforms, Hightouch is trusted by leading enterprises like Domino&#39;s, Spotify, Aritzia, Cars.com, Ramp, and PetSmart.</p> <p>At Hightouch, our mission is to help our customers leverage data and AI to grow their businesses. The team is ambitious, impact-driven, efficient — and we believe humility, kindness, and compassion are essential to our success. If you&#39;re energized by velocity, obsessed with raising the bar, and want to build alongside people who care deeply about each other and our customers, we&#39;d love to meet you.</p></div><h2><strong>About the Role</strong></h2> <p>Looking for a role at a fast-paced startup in a high-energy environment where you can make a difference? Our team is seeking a skilled Product Marketing Manager to take ownership of our current and future product investments in the MarTech, Data, and AI spaces. In this role, you&#39;ll be responsible for driving our go-to-market strategy, executing integrated campaigns, fine-tuning website messaging, creating sales enablement materials, developing internal messaging, and crafting case studies that showcase the value of our CDP offerings.</p> <p>As a Product Marketing Manager, you&#39;ll collaborate closely with our Marketing, Sales, Partnerships, and Product teams to help us define a GTM strategy to achieve our ambitious growth goals. If you&#39;re passionate about creating new solutions and making a real impact, we want to hear from you.</p> <h2><strong>What You'll Do</strong></h2> <ul> <li>Create and define differentiating positioning for our products and solutions for our various personas (ex: marketing teams, product teams, data teams etc)</li> <li>Run point on integrated marketing&nbsp; launches and campaigns across marketing, sales, and product</li> <li>Conduct user research to identify gaps in the market for our product to fill</li> <li>Create, maintain, and improve website messaging, customer case studies, and sales enablement materials</li> <li>Help internal teams and product evangelists craft messaging and sequences that align with customer value</li> <li>Externally evangelize Hightouch at field events, customer engagements, and webinars</li> </ul> <h2><strong>What We're Looking For</strong></h2> <ul> <li>5+ years of experience in Product Marketing.&nbsp;</li> <li>GTM Skills: Proven experience in developing and executing go-to-market strategies for new product launches, including planning, coordination, and execution</li> <li>Technical Product Positioning: Ability to understand and clearly articulate the technical aspects and benefits of our products to both technical and non-technical audiences</li> <li>Market and User Research: Strong background in conducting market research and user interviews to identify customer needs, market trends, and competitive landscape</li> <li>Competitive Analysis: Skilled in analyzing competitors&#39; products, strategies, and market positioning to inform our product development and marketing strategies</li> <li>Strategic Thinking: Ability to think strategically and analytically about business, product, and marketing challenges and to create actionable insights and plans</li> <li>Storytelling: Proficient in turning complex, technology-heavy topics into digestible, compelling stories that resonate with target audiences</li> <li>Communication Skills: Excellent written and verbal communication skills, with a talent for crafting clear, persuasive messaging</li> <li>Experience in Enterprise B2B SaaS companies: Prior experience in product marketing within B2B, ideally at companies that are selling to the enterprise</li> </ul> <h2><strong>Bonus If You Have</strong></h2> <ul> <li>Experience with Martech, Data or AI Product GTM: Proven track record of successfully bringing marketing technology, data or artificial intelligence products to market.</li> <li>Lifecycle Marketing Knowledge: Familiarity with lifecycle marketing strategies, personalization tools, and customer engagement platforms like Salesforce, HubSpot, or Iterable.</li> <li>Partner Marketing Expertise: Experience building strategic partnerships and marketing within ecosystems, such as Snowflake, Salesforce, or other martech platforms.</li> <li>Startup Experience: Previous experience working in a startup environment, demonstrating the ability to adapt quickly and thrive in a fast-paced setting while wearing many hats.</li> </ul> <p>The salary range for this position is $160,000 - $200,000 USD per year, which is location-independent in accordance with our remote-first policy. We also offer meaningful equity compensation.</p><div class=&quot;content-conclusion&quot;><p><strong>E-Verify Statement</strong></p> <p><em>Hightouch participates in E-Verify. After you join the team, we&#39;ll verify your eligibility to work in the U.S. by submitting information from your Form I-9 to the Social Security Administration and, if needed, the Department of Homeland Security. This process happens post-hire only — we never use E-Verify to pre-screen applicants.</em></p> <p><em><br></em><a href=&quot;https://www.rhoworld.com/wp-content/uploads/E-Verify_Participation_Poster-1.pdf&quot;><em>E-Verify Notice</em><em><br></em></a><a href=&quot;https://www.rhoworld.com/wp-content/uploads/E-Verify_Participation_Poster_ES-1.pdf&quot;><em>E-Verify Notice (Spanish)</em><em><br></em></a><a href=&quot;https://www.rhoworld.com/wp-content/uploads/ier_poster_final.pdf&quot;><em>Right to Work Notice</em><em><br></em></a><a href=&quot;https://www.rhoworld.com/wp-content/uploads/spanish_ier_poster_final.pdf&quot;><em>Right to Work Notice (Spanish)</em></a></p></div>