social media content specialist

WE?RE HIRING! Creative Content Creator & Social Media Specialist Location: Thunder Bay, Ontario *Job Type: *Part-time to start, with potential for growth *Starting Pay: *$20/hour, based on experience Equipment: Tools and equipment provided About the Role Are you creative, outgoing, energetic, and obsessed with social media? Do you have a talent for turning everyday moments into entertaining content that makes people stop scrolling? We?re looking for a fun, innovative, and highly creative Content Creator & Social Media Specialist to work alongside a busy, established real estate agent in Thunder Bay. This is NOT your typical social media job! We?re looking for someone who can think outside the box, bring fresh ideas to the table, and make real estate content exciting, entertaining, and memorable. You?ll be working closely with a busy real estate professional, capturing everything from behind-the-scenes moments and daily adventures to property tours, community events, and spontaneous opportunities for great content. We don?t want someone who simply waits to be told what to post. We want someone who sees an opportunity, grabs the camera, and says, ?We need to make a Reel out of this!? *Creativity is our number one priority. *Photography and videography are important, but the ability to develop original ideas, tell stories, and create engaging social media content is what will set the right candidate apart. Key Responsibilities 1. Creative Content Development ? Our #1 Priority! * Develop fresh, original, fun, and engaging social media content ideas. * Work alongside a busy real estate agent throughout their day, capturing authentic, spontaneous, behind-the-scenes moments. * Create entertaining Instagram Reels, TikToks, Facebook videos, and YouTube Shorts. * Stay ahead of social media trends, trending audio, creative transitions, and viral content opportunities. * Turn everyday real estate experiences into relatable, entertaining, and shareable content. * Bring creative concepts to life, from initial ideas and filming through editing and publishing. * Create a mix of funny, educational, inspirational, lifestyle, and real estate content. * Take initiative and confidently suggest new ideas, creative approaches, and filming opportunities. * Find ways to make real estate content stand out from the typical property posts and generic advertising. 2. Personal Branding & Social Media Growth * Help develop and strengthen the personal brand of an established real estate professional. * Create content that showcases personality, expertise, humour, authenticity, and community involvement. * Develop creative campaigns that build brand recognition and attract potential clients. * Produce content highlighting the real estate industry, professional opportunities, team culture, and everyday experiences. * Identify opportunities to increase followers, engagement, reach, and brand awareness. * Develop a consistent, recognizable, and engaging social media presence. * Monitor content performance and use insights to improve future posts. 3. Social Media Management * Plan, organize, schedule, and publish regular content across Instagram, Facebook, TikTok, YouTube, and other relevant platforms. * Write engaging captions, develop attention-grabbing hooks, and select appropriate hashtags. * Maintain a content calendar while remaining flexible enough to capture spontaneous opportunities. * Repurpose content across multiple platforms to maximize reach. * Keep social media accounts active, current, professional, and engaging. * Monitor comments, messages, and audience engagement as directed. * Research emerging trends, content formats, and creative strategies. 4. Photography & Videography Photography and videography are secondary responsibilities but remain an important part of the role. * Capture high-quality photos and videos of real estate listings. * Film creative property tours, walkthroughs, and promotional vid