social media manager

Social Media Growth Manager Primary Location: Vancouver, BC Industry: eCommerce ShearComfort is accepting applications for a Social Media Growth Manager to lead our organic social presence. This is a brand-new position created as part of our growth plan: we have an established automotive eCommerce brand with loyal customers and great products, and our social channels are a greenfield opportunity waiting to be built. If you want a role where you build something from the ground up ? defining the strategy, creating the content engine, and watching an audience and community grow because of your work ? this is it. You will be responsible for developing and implementing social media strategies to enhance our brand presence and engage our target audience, overseeing all aspects of our social media channels, including content creation, community management, and analytics, and collaborating with cross-functional teams to align social media efforts with overall marketing objectives and business goals. This is a full-time, 1-year contract; a formal assessment at the six-month mark will determine whether we proceed with the remainder of the term. ShearComfort prides itself on excellent sales and customer service year after year, with guaranteed customer satisfaction on every order. What We Are Looking For Our ideal candidate will be an experienced, creative social media leader with a Business/Marketing background and a demonstrated record of growing organic audiences for an eCommerce or consumer brand. They will be hard working, diligent, and able to manage multiple projects and tasks with deadlines, work independently, and collaborate well across marketing, eCommerce, sales, and customer service. Applicants should be able to work under pressure in a fast-paced environment due to the ever-changing nature of eCommerce and social platforms. Key Duties and Responsibilities · Develop and implement comprehensive social media strategies to increase brand awareness, drive engagement, generate leads, and grow qualified traffic and sales. · Manage and maintain all social media channels, including Facebook, Instagram, Twitter/X, LinkedIn, TikTok, YouTube, and Reddit, with a tailored approach for each platform. · Create high-quality, engaging content for social media platforms, including text posts, graphics, videos, and interactive elements; script, film, edit, and optimize short-form video such as product demonstrations, installation tips, before-and-after stories, and automotive lifestyle content. · Build a reliable pipeline of user-generated content and creator partnerships: identify automotive and lifestyle partners and manage outreach, briefs, deliverables, usage permissions, and performance. · Build ShearComfort's Reddit presence through helpful participation in relevant automotive communities, respecting subreddit rules and earning trust. · Monitor social media trends, news, and competitors to identify opportunities for content creation and audience engagement. · Plan and execute social media campaigns, promotions, and contests to support marketing initiatives and product launches; test hooks, formats, topics, and calls to action. · Engage with followers and respond to comments, messages, and inquiries in a timely and professional manner; work with customer service to resolve questions. · Collaborate with internal teams, including marketing, sales, and customer service, to ensure consistency of messaging and brand voice across all channels. · Analyze social media performance metrics, set baselines and targets, maintain a clear KPI dashboard, and generate reports with results and recommendations. · Stay up-to-date with social media best practices, algorithms, and platform updates, and incorporate new features and trends into our social media strategy. · Monitor and manage social media advertising campaigns, including budget allocation, targeting, and optimization; manage agreed content and creator budgets, production w