Salesforce Developer

Job Title: Salesforce Engineer Overview We are seeking an experienced Salesforce Engineer to design, develop, and optimize our Salesforce ecosystem across Sales Cloud , Marketing Cloud , and supporting integrations. This role will build scalable automation, improve data quality, and enable seamless customer journeys across marketing, sales, and product systems. The ideal candidate is both a strong technologist and a strategic thinker who understands marketing, lifecycle automation, and CRM best practices. Key Responsibilities Salesforce Development & Administration · Design, configure, and maintain Sales Cloud and Marketing Cloud components, including journeys, automations, triggers, lead routing, and campaign management. · Build custom Salesforce functionality using JavaScript , Apex , Lightning Web Components (LWCs) , and Flows . · Develop and maintain data pipelines, automation scripts, and integrations using Python , APIs , and middleware tools. · Implement and optimize Marketing Cloud Email Studio, Journey Builder, Automation Studio, Contact Builder, MobilePush, and CloudPages . · Create and manage custom objects, fields, page layouts, validation rules, and process automation. Data & Integration Engineering · Write performant SQL for segmentation, audience building, personalization, and analytics. · Build and maintain integrations across internal systems (e.g., data warehouse, CDP, billing, subscription, analytics). · Ensure data synchronization between Salesforce, Marketing Cloud, and external platforms. · Maintain data hygiene, deduplication, and governance policies. Marketing Technology Support · Partner with marketing teams to build high-performing customer journeys , triggered communications, lifecycle campaigns, and outbound messaging. · Develop personalization logic using AMPscript, SSJS, SQL, and Marketing Cloud APIs. · Support campaign reporting, attribution modeling, and customer segmentation. · Ensure compliance with CAN-SPAM, GDPR, and other messaging/data privacy requirements. Cross-Functional Collaboration · Work closely with sales, marketing, product, and engineering teams to gather requirements and translate them into technical solutions. · Provide technical support for CRM operations, marketing automation, lead lifecycle workflows, and sales processes. · Troubleshoot issues related to system integrations, API limits, deliverability, and automation logic. Platform Optimization & Strategy · Recommend enhancements to CRM architecture, data modeling, and automation flows. · Optimize user experience for sales and marketing teams, improving efficiency and workflow automation. · Stay current with Salesforce releases, new features, and best practices. · Establish documentation, testing protocols, version control, and deployment pipelines. Qualifications Required Skills & Experience · 8+ years of hands-on experience with Salesforce Sales Cloud and Marketing Cloud . · Strong coding ability in JavaScript , Python , and SQL . · Experience with AMPscript, SSJS, Lightning Web Components , and/or Apex. · Experience designing and automating customer lifecycle programs (acquisition, onboarding, engagement, retention). · Strong understanding of CRM data models, segmentation, lead scoring, and campaign attribution. · Experience integrating Salesforce with external systems via REST/SOAP APIs , webhooks, and ETL tools. · Ability to troubleshoot complex issues across CRM, automation, data pipelines, and integrations. · Strong communication skills and the ability to translate business needs into technical solutions. Preferred (Nice-to-Have) · Salesforce certifications: o Marketing Cloud Email Specialist o Marketing Cloud Consultant o Salesforce Platform Developer I/II · Experience with CDPs, attribution systems, and reverse ETL tools. · Experience in subscription/SaaS, streaming, or high-volume B2C environments. Show more Show less