digital marketing specialist

Digital Marketing Co-opThe Influence Agency is a growing marketing agency that specializes in Influencer Marketing, Community Management, Content Strategy & Development, SEO, Paid Media, Web Design & Development, and much more!We are currently on the lookout for post-secondary students to join our talented team for the Spring/Summer 2026 semester. At this placement, you?ll collaborate with a designated department based on your interests and skill set, gaining hands-on experience in digital marketing while contributing to real projects in a collaborative agency environment. Areas of opportunity include Influencer Marketing, Social Media, SEO, Paid Media, and more.This is an exciting position at a fast-moving agency aimed at always delivering best-in-class marketing services, on the cutting edge. If you?re a budding marketer with strong communication skills, curiosity across marketing channels, and a natural ability to stay organized while working on multiple projects, we want to hear from you!This is a Co-op opportunity for course credit. We work in a hybrid environment, from our west-end Toronto office three days a week. Our goal is to bring on a student whose schedule allows them to work in person on team-office days and remote two days a week, enabling the best learning experience possible.Team Member TraitsPersonal Characteristics Cares greatly about their clients, coworkers, and selfHighly empathetic, positive, respectful and competitiveOpen-minded, inclusive and trustworthyHard-working, prompt, organized, effective, detailed, and has meticulous follow-upA passion for learning and improvingA natural problem solver that identifies solutionsSense of humourAbility to think quickly and learn fastIs a team player but also knows how to work independentlyQualifications & AbilitiesCurrently in school at a College or University in a Marketing, Advertising, Journalism, PR, Communications or other related programA love and passion for all things marketing, both creative and analyticalExperience managing in a customer service or sales role (an asset)Experience with Excel and/or the Google SuiteStrong written and verbal communication skillsPreliminary knowledge of digital marketing platforms, tools, or trends is a bonusKey Responsibilities The ebbs and flows of work at an agency may require you to pitch in on a variety of projects in different ways. The right candidate will embrace the diversity of this environment, and view it as an opportunity to learn and try new things. Depending on your placement, responsibilities may include:Support Program Management - Support team members in tasks that pertain to the execution of their clients' campaigns. Research and Ideation - Conduct research on industry trends, competitors, and audience preferences to help inform strategies and marketing choices.Reporting and Analytics - Track, pull and analyze performance metrics for influencer marketing campaigns and other marketing channels, providing insights and recommendations for optimization.Assist in Report Building - Pull the correct data to implement into reporting decks, assisting team members in crafting compelling and accurate stories with data. For an idea of department specific tasks:Influencer Marketing: Assist in sourcing and vetting influencers, supporting campaign execution, reporting on performance, and building client-facing reports.Client Success: Support our team members in preparing for reports, drawing data on performance campaigns, and ensuring our operations are running seamlessly. SEO & Content: Support with writing projects, content development, keyword research, on-page optimization, SEO audits, competitor analysis, and performance monitoring.Paid Media: Assist with campaign setup, keyword research, ad copy development, audience targeting, and performance reporting.Social Media: Support with scheduling and publishing content, community management, content planning, basic design/video editing, an