Digital Operations Specialist

Digital Operations Specialist / WordPress Webmaster InnoVision Marketing Group | Full-Time | About InnoVision Marketing Group InnoVision Marketing Group is a full-service digital marketing agency helping businesses grow through strategic marketing, compelling content, and results-driven campaigns. We manage WordPress websites, marketing automation, and digital infrastructure across a diverse portfolio of clients. We're looking for a seasoned digital operator who can wear many hats — and wear them well. Role Overview This is not a single-lane role. You'll be the person our team and clients rely on when something needs to get built, fixed, automated, or launched online. One day you're building a WordPress site from a Figma file. The next you're configuring Cloudflare DNS, setting up a GoHighLevel automation, troubleshooting a VPS, writing a Klaviyo email campaign, or vibe-coding a custom landing page. You've been working on the web for 10+ years and you're comfortable with that kind of variety — in fact, you prefer it. What You'll Do WordPress & Web Development Build WordPress websites from designer mockups (Figma, Adobe XD, PSD) using Elementor Pro Own mobile responsiveness and page speed on every build and update Customize and manage multiple themes across different client sites Manage staging and production environments cleanly and safely Configure Rank Math SEO — focus keywords, meta descriptions, schema, sitemaps Troubleshoot plugin conflicts, PHP errors, downtime, and other WordPress issues fast and independently Hosting, Servers & Infrastructure Navigate Hostinger , cPanel , and VPS server environments — file management, PHP version management, email accounts, and server-level configuration Use FTP/SFTP for file transfers and direct site-level access Manage domain registration and transfers via GoDaddy and other registrars Configure and manage DNS records (A, CNAME, MX, TXT, SPF, DKIM) across registrars and hosting providers Set up and manage Cloudflare — DNS routing, SSL/TLS configuration, caching rules, security settings, page rules, and DDoS protection Handle SSL certificate installation and renewal across hosting environments Troubleshoot domain propagation, email deliverability, and DNS-related issues CRM & Marketing Automation Build and manage automations in GoHighLevel (GHL) , HubSpot , Klaviyo , Mailchimp , and similar platforms Create and deploy email campaigns — from copy to setup to send Configure pipelines, workflows, triggers, and integrations across CRM platforms Troubleshoot automation failures and cross-platform integration issues Vibe Coding & No-Code / Low-Code Build and deploy pages, funnels, and experiences using AI-assisted and vibe-coding approaches Comfortable using modern AI coding tools to build fast without always needing hand-coded solutions Adapt quickly to new platforms and tools as the landscape evolves General Digital Operations Manage multiple client projects simultaneously without dropping the ball Collaborate with designers, account managers, and content teams Own problems end-to-end — identify the issue, find the solution, implement it, verify it works What We're Looking For Required: 10+ years of hands-on experience working on the web — this is non-negotiable Expert-level WordPress (frontend + backend): PHP, HTML5, CSS3, JavaScript/jQuery Elementor Pro proficiency — our primary page builder Cloudflare — DNS management, SSL/TLS, caching, page rules, security settings GoDaddy and other domain registrar experience — domain registration, transfers, DNS configuration Deep understanding of DNS records (A, CNAME, MX, TXT, SPF, DKIM) and how to troubleshoot propagation issues Hosting environments — Hostinger, cPanel, VPS server management FTP/SFTP proficiency for file-level access and management CRM platform experience — working knowledge of at least 2-3 of: GoHighLevel, HubSpot, Klaviyo, Mailchimp, or comparable platforms Ability to build and manage email campaigns end-to-end Ability to create CRM automations — workflows, triggers, pipelines, integrations Vibe coding familiarity — comfortable using AI-assisted tools to build and deploy quickly Mobile responsiveness mastery — every deliverable works perfectly on all devices Page speed optimization — Core Web Vitals, caching, image optimization Multi-theme experience — comfortable navigating and customizing various WordPress themes Staging environment management and clean staging-to-production deployments Ability to manage multiple client projects simultaneously across many industries Preferred: GoHighLevel sub-account management and funnel building SEO knowledge beyond Rank Math — keyword strategy, technical SEO, internal linking Basic SSH / command line comfort for server-level tasks WooCommerce experience Git / version control familiarity Experience working inside a digital marketing agency You'll Thrive Here If You… Have seen it all on the web — nothing surprises you after 10+ years Can context-switch between a WordPress build, a Cloudflare DNS issue, and a GHL automation in the same afternoon Own problems from start to finish — you don't pass the buck when something breaks Know how to use AI tools to work faster without sacrificing quality Keep 10+ client projects organized and moving without things falling through the cracks Communicate clearly with non-technical teammates about what's happening and why it matters $29.69 - $32.81 per hour