Executive Director, Partnerships

The Executive Director, Partnerships is a strategic leadership position within CREO, Omnicom Media's flagship influencer agency. This role is responsible for driving enterprise-level business development and partner management across the entire Omnicom ecosystem—integrating CREO's influencer capabilities with Omnicom Media planning, Omnicom Creative, and Omnicom Commerce & Services. The Executive Director serves as the principal architect of integrated influencer strategies, positioning influencer marketing as a core media channel across the Omnicom holding company, while securing transformational partnership opportunities with marquee clients and brands. This role requires exceptional strategic vision and the ability to orchestrate complex, cross-holding company pitches and executions. The Executive Director acts as a trusted advisor to C-suite stakeholders across CREO, Omnicom Media, and partner agencies, ensuring influencer capabilities are seamlessly integrated into broader media and marketing strategies. This role is critical to revenue generation, market leadership positioning, and establishing influencer marketing as a foundational channel alongside traditional media at CREO and across the Omnicom portfolio. Reports to: Chief Client Success Officer, Cre o KEY RESPONSIBILITIES :Strategic Business Development & Revenue Growth :Lead enterprise-level business development initiatives targeting Fortune 500 and Global 1000 companies, with focus on multi-million dollar integrated campaigns and strategic partnership sDevelop and execute go-to-market strategies that position CREO as the premier influencer marketing partner within integrated Omnicom campaign sEstablish and nurture strategic relationships with C-suite executives, CMOs, and media directors at key client organization sOwn P&L responsibility for partnerships portfolio, setting aggressive revenue targets and ensuring execution against commercial objective sIdentify and capitalize on emerging market opportunities where influencer marketing can drive transformational business outcomes for client s Integrated Omnicom Partnership Managemen t:Architect integrated solutions leveraging CREO influencer capabilities alongside Omnicom Media planning, buying, creative, and commerce servic esServe as executive liaison to OM leadership, Omnicom agencies, and cross-holding company stakeholders to ensure cohesive partnership strategi esDevelop and manage complex pitch processes and RFP responses that showcase the full power of integrated Omnicom solutio nsBuild scalable frameworks for cross-holding company collaboration, ensuring seamless handoffs and integrated campaign executi onCreate internal positioning and go-to-market materials that position CREO as an essential component of Omnicom's media and marketing ecosyst emLead pitch teams across multiple Omnicom entities, ensuring unified messaging, aligned pricing, and cohesive value propositio ns Partner & Relationship Ecosystem Developme nt:Cultivate and expand relationships with platform partners (Instagram, TikTok, YouTube, ), representing the collective influence and scale of Omnicom's influencer capabilit iesDevelop strategic alliances with complementary service providers, technology partners, and industry stakeholders to enhance service offeri ngsBuild and maintain a robust network of agency, brand, and creator stakeholders, leveraging these relationships to drive new business and innovat ionIdentify partnership opportunities within the Omnicom ecosystem that unlock additional revenue streams and competitive advanta ges Market Leadership & Strategic Innovat ion:Maintain deep expertise in the evolving influencer and creator marketing landscape, identifying trends that create competitive advantages for clients and CREOLead thought leadership initiatives positioning CREO as an industry innovator in influencer marketing, creator economics, and integrated channel strate giesChampion best practices across the organization, ensuring service offerings remain at the forefront of industry standards for measurement, compliance, and effective nessCollaborate with internal innovation teams to develop proprietary tools, methodologies, and frameworks that differentiate CREO in the marketp laceCommunicate market insights and strategic recommendations to executive leadership to inform long-term business direction and investment priori ties Team Leadership & Organizational Excell ence:Build, mentor, and lead a high-performing partnerships team, establishing a culture of excellence, accountability, and continuous improv ementSet strategic direction and performance expectations for the partnerships function, driving alignment with CREO and Omnicom Media objec tivesFoster cross-functional collaboration with Creator Activation, Account Management, Strategy, Measurement, and Commerce teams to ensure integrated excellenceDevelop client-facing talent within the organization, identifying and cultivating future leaders in business development and partnership manag ement REQUIRED COMPETENCIES & S KILLS:Exceptional strategic thinking and business acumen, with demonstrated ability to identify and articulate value in complex, multi-stakeholder enviro nmentsProven track record of securing and closing enterprise-level partnerships and multi-million dollar revenue dealsDeep expertise in influencer marketing, digital media, and creator ecosystems, with demonstrated ability to translate this into compelling client value propos itionsDemonstrated excellence in navigating complex organizational structures; ability to influence and align stakeholders across multiple departments and holding com paniesExceptional communication and presentation skills, capable of presenting to C-suite executives and driving strategic decision- makingAbility to build and maintain strong relationships both internally and externally, with genuine credibility and trusted advisor statusAnalytical rigor combined with creative problem-solving; ability to make data-informed strategic decisions in ambiguous situ ationsHigh degree of ownership, initiative, and follow-through; ability to drive complex initiatives to completion with minimal super visionCultural awareness and sensitivity; ability to lead with integrity and authenticity while representing CREO and Omnicom at the highest levels REQUIRED QUALIFIC A TIONS: 12+ years of progressive experience in media, advertising, marketing services, or related fields, with minimum 7+ years in senior business development, partnerships, or P&L leadershi p rolesMinimum 5+ years of direct influencer marketing industry experience, with deep knowledge of creator economy, platform mechanics, and influencer campaign ex ecutionProven success leading enterprise sales, partnerships, or business development for Fortune 500 clients and/or complex B2B marketing s ervicesDemonstrated experience managing relationships across multiple stakeholders in holding company or agency network envir onmentsBachelor's degree in Marketing, Business, Communications, or related field (MBA or advanced degree pre ferred)Established network within influencer marketing, media, and advertising ind ustriesExperience positioning and selling integrated marketing solutions across multiple service lines or holding co mpanies PREFERRED QUALIFI CATIONS:Experience working within or leading teams at a major holding company networkTrack record of building and scaling new business lines or market segmentsExperience with emerging platforms, creator monetization, or Web3/metaverse marketing oppor tunitiesBackground in commerce, retail, or performance m arketingP&L management experience with accountability for multi-million dollar revenue targets Show more Show less