manager, marketing

At Airfoam Industries Ltd., we?re not just manufacturing building materials; we?re building the future of construction across Canada. As Canada?s market leader in Expanded Polystyrene (EPS), we?ve earned our reputation through innovation, quality, and exceptional customer relationships. Now, with our continued growth and expansion into Ontario, we?re looking for a Marketing Manager who is ready to help write the next chapter of our story. This isn?t a role for someone who wants to inherit a polished marketing machine. This is an opportunity for someone who thrives on building, creating, measuring, improving, and making an impact. You?ll have the autonomy to shape our marketing strategy, the support of an experienced leadership team, and the opportunity to influence how one of Canada?s leading manufacturers is perceived in the marketplace. If you?re energized by turning ideas into action, rolling up your sleeves, and seeing the direct impact of your work, we?d love to meet you. What You?ll Do As our Marketing Manager, you?ll own the marketing function from strategy through execution. You?ll be responsible for: * Developing and executing the company?s marketing strategy across Canada. * Elevating the Airfoam brand as we continue to expand into new markets. * Leading digital marketing initiatives, website performance, SEO, email marketing, social media, and content creation. * Planning and attending industry trade shows, conferences, customer events, and product launches. * Partnering with Sales to develop campaigns that generate leads and support revenue growth. * Measuring, analyzing, and reporting on all marketing performance metrics, ROI, and campaign effectiveness. * Managing the marketing budget and identifying opportunities to maximize return on investment. * Overseeing the development of brochures, sales tools, product literature, videos, and other marketing assets. * Supporting new product launches and strategic growth initiatives. * Managing and mentoring one direct report while helping build future marketing capabilities. * Working closely with senior leadership to ensure marketing aligns with business objectives. Who You Are You?re equal parts strategist and doer. You enjoy thinking big but aren?t afraid to dive into the details to make things happen. You can move comfortably from reviewing analytics in the morning to setting up a trade show booth in the afternoon. You are someone who: * Thinks like an owner. * Takes initiative without waiting to be asked. * Loves building processes and improving what already exists. * Enjoys collaborating with Sales, Operations, and Leadership. * Makes decisions using data. * Brings creativity backed by measurable results. * Is excited by growth and the opportunities that come with it. What You Bring * 5+ years of progressive marketing experience, ideally within manufacturing, construction, industrial, building materials, or B2B environments. * Experience developing and executing integrated marketing strategies. * Strong digital marketing knowledge, including website management, SEO, email marketing, CRM, analytics, and social media. * Experience managing marketing KPIs, dashboards, and reporting. * Trade show and event planning experience. * Excellent communication and project management skills. * Experience leading or mentoring team members. * A post-secondary education in Marketing, Business, Communications, or a related field. Why Airfoam? We?re a company that?s growing, and we?re looking for people who want to grow with us. When you join Airfoam, you?ll have the opportunity to: * Make a visible impact in a market-leading Canadian manufacturer. * Help shape the future of a company expanding across Canada. * Work alongside experienced leaders who value innovation and new ideas. * Build programs instead of simply maintaining them. * Grow your leadership responsibilities as the business continues to evolve. * Be part of a collaborative team that values