manager, marketing

Airfoam Industries Ltd is a market leader in the manufacturing, sales, and distribution of a variety of sustainable and budget friendly EPS products for the construction, forest and food and medical packaging industries. Our people are our best and most important asset and through the development of this incredible team of people along with the growth of our business, we are now seeking to add a Marketing Manager to our team. We offer great benefits, competitive compensation, paid vacation and personal time, a great place to work and an opportunity for our team members to learn and grow in their careers. As a member of our Sales and Marketing Team, and reporting to the Director of Sales and Marketing, this position will partner with the sales team to design, implement, and oversee corporate marketing strategies. This role involves developing and managing marketing activities to enhance brand presence, improve communication strategies, and support organizational growth through targeted campaigns and data-driven insights. A brief overview of the day to day: * Marketing Leadership & Team Management: Lead and support Marketing team members in day-to-day activities. Manage performance management activities and provide support as needed to ensure the alignment of marketing activities with organizational objectives. * *Marketing Campaign Development: *Create and implement comprehensive marketing and advertising strategies across multiple platforms. Align campaigns with corporate objectives and oversee their execution. * Digital Presence & Social Media: Develop and maintain a robust online presence, including managing social media accounts, leveraging Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising, and engaging with the online community to drive growth. * Data Analysis & Reporting: Gather and analyze data using marketing analytics techniques (social media, web analytics, rankings, etc.) to track campaign performance. Simplify complex data into user-friendly formats for presentation to stakeholders using graphs, charts, and infographics. * Content Creation & Communication: Draft, edit, and proofread marketing literature (brochures, press releases, presentations). Create content for digital platforms, email campaigns, and websites, ensuring consistency with the brand?s voice and objectives. * Event Planning & Coordination: Organize and execute trade shows and corporate events, managing logistics, sponsorships, and activations. Collect and analyze market data from events to inform future marketing initiatives. * Collaboration & Relationship Management: Partner with sales, education, product development, and other departments to ensure cohesive marketing efforts. Maintain trusting relationships with clients and internal stakeholders. * Budget Management: Manage a portion of the marketing budget, ensuring cost-effective use of resources and tracking Return on Investment (ROI) for all activities. * Internal Communication: Provide strategic communications advice to internal stakeholders, ensuring effective public engagement and alignment with branding and marketing best practices. * Other Duties: Perform other job-related duties and special projects, as assigned What You Bring: * Diploma, or Degree in Marketing, Business, or a related field. * Minimum of 5 years of progressive marketing experience role with proven success in project management and event planning. * Minimum of 2 years of experience leading, coaching, and developing a marketing team or cross-functional team. * Experience in the construction, manufacturing, building materials or industrial sector would be considered a strong asset. * Strong knowledge of SEO, PPC, website analytics and digital marketing strategies. * Proficiency in Microsoft Office Suite and marketing tools such as CRM platforms, Google Ads, Adobe, InDesign, Photoshop, and Illustrator. * Excellent organizational and project management skills with the ability to