manager, marketing

Req Id: 431565Connection is everything. It drives us to innovate, explore, and stay close to what matters to us most. At Bell, we're building a more connected future through world-class networks, AI-powered solutions, and digital experiences that elevate how people live, work, and play every day. We believe in empowering people. That's why we equip our teams with cutting-edge technology, AI tools, and a collaborative environment that supports creativity and growth. Want to be part of a diverse team where your work makes a real impact? If you're inspired by innovation that advances how people connect and transforms what's possible, you belong on #TeamBell. Be at the forefront of one of the most exciting and ever-changing industries. On the Bell Media team you will be a part of creating and delivering the best Canadian and international content across digital media, television, radio and out-of-home advertising platforms. You'll join a team of passionate and driven innovators, who are breaking barriers and expanding the reach of Canada's most-loved entertainment.At Bell Media, you'll redefine digital connections and pioneer next-generation services, propelling us to reach new heights, unlock untapped potential and expand horizons for our customers. Bell Media is seeking a highly analytical and strategic Senior Manager, Market Analysis & Strategic Planning to help shape the future of the advertising business. This individual will serve as a key strategic partner to leadership, using market intelligence, quantitative analysis, financial modelling, and commercial insight to identify growth opportunities, inform business planning, and support high-impact decisions across the advertising media ecosystem.Key ResponsibilitiesStrategic Planning & Market IntelligenceDevelop fact-based strategic recommendations to support advertising revenue growth, product innovation, pricing strategy, and long-range business planning.Monitor and analyze trends across advertising media, television, streaming, digital video, programmatic, retail media, ad technology, and audience measurement.Assess competitive developments, emerging business models, market shifts, and advertiser demand signals to identify opportunities and risks.Lead market sizing, forecasting, scenario planning, and business case development to support strategic decisions and investment priorities.Commercial, Financial & Quantitative AnalysisPerform advanced financial and quantitative analyses to evaluate revenue opportunities, partnerships, product investments, and commercial initiatives.Build forecasting models, ROI analyses, revenue projections, and financial business cases to support planning and prioritization.Analyze advertising market performance, pricing trends, inventory dynamics, audience behaviour, customer demand, and revenue drivers.Translate complex datasets and market information into clear, executive-ready recommendations.Cross-Functional PartnershipWork cross-functionally with Revenue Management, Audience Insights, Product, Finance, Programming, and Sales to align strategy with execution.Partner with Revenue Management on pricing, yield, inventory, and revenue optimization opportunities.Collaborate with Audience Insights and Product teams to evaluate new advertising solutions, data products, and monetization potential.Support Finance and Programming teams with business cases, forecasts, and content monetization analysis.Partner with Sales leadership to identify market growth opportunities, strengthen client-facing narratives, and support key commercial initiatives.Business Performance & Decision SupportDevelop KPI frameworks and reporting approaches to track strategic initiatives and business performance.Prepare executive-level presentations, briefing materials, and recommendations for senior leadership discussions.Identify opportunities to improve planning processes, analytical rigour, decision quality, and organizational alignment.Act as