manager, marketing

About Palm Bites Palm Bites is a growing Canadian food manufacturing company specializing in premium dates, chocolate-covered dates, chocolate bars, spreads, brownies, roasted nuts, and other innovative food products. We are looking for a hands-on Marketing Manager to take ownership of our marketing function and help build the Palm Bites brand across retail, e-commerce, social media, wholesale, and other channels. This is a stand-alone marketing leadership position. The successful candidate will be responsible for developing marketing ideas, planning campaigns, coordinating creative production, managing influencers, running digital advertising, executing promotions, and measuring results. The Opportunity We are looking for someone who understands the CPG and food manufacturing industry and knows how to turn a product into a strong consumer brand. The ideal candidate has at least 3 years of marketing experience in CPG, food, beverage, confectionery, or food manufacturing, including experience in a supervisory, lead, or management capacity. You will have the opportunity to take ownership of the marketing function and make a direct impact on brand awareness, customer engagement, sales, and business growth. Key Responsibilities Marketing Strategy & Campaign Management * Develop and execute the company's overall marketing strategy and annual marketing calendar. * Generate creative marketing ideas and convert them into executable campaigns. * Manage the full campaign lifecycle, from idea generation and planning through execution, launch, and performance analysis. * Develop promotional campaigns around new products, seasonal occasions, holidays, product launches, and special events. * Coordinate marketing activities across retail, e-commerce, wholesale, social media, and other sales channels. * Monitor campaign performance and make recommendations to improve ROI and customer engagement. Social Media & Digital Marketing * Develop and manage the company's social media strategy and content calendar. * Generate creative ideas for Reels, TikTok, Instagram, Facebook, YouTube, and other relevant platforms. * Plan, launch, and optimize paid social media advertising campaigns. * Manage digital advertising budgets and monitor campaign performance, reach, engagement, conversions, and return on advertising spend. * Identify emerging social media trends and develop content opportunities around them. * Work closely with the sales and e-commerce teams to support online and retail sales. Influencer & Content Marketing * Identify, approach, negotiate, and coordinate with influencers, creators, and brand ambassadors. * Develop influencer marketing campaigns aligned with brand objectives and target customers. * Create briefs and campaign concepts for influencers and content creators. * Track influencer campaign performance and ROI. * Identify opportunities for user-generated content and community engagement. Creative Content & Production * Develop concepts and creative direction for product photography, videos, social media content, advertisements, and promotional materials. * Coordinate with photographers, videographers, graphic designers, agencies, and other creative partners. * Prepare creative briefs and ensure content reflects Palm Bites' brand identity. * Coordinate photoshoots and video production from planning through final delivery. * Ensure marketing materials are completed on time and meet quality standards. Brand Management * Maintain and strengthen the Palm Bites brand across all marketing channels. * Ensure consistent messaging, visual identity, tone, and positioning. * Develop creative ways to communicate product benefits, ingredients, quality, and brand story. * Conduct competitor and market research to identify new opportunities and trends. * Stay current with CPG, food, confectionery, social media, and consumer marketing trends. Promotions & Events * Plan and execute product promotions, samp