manager, marketing
Description
GREAT PLACE TO WORK! *Supreme Services *is a fully integrated team of property restoration, renovation, and renewal professionals. The Supreme Advantage is that we are not only qualified to fix any foundation related issue - but our group of service providers can handle any emergency situation; we can rebuild a home from the foundation up! Full Water Proofing, Foundation Repair and complete Renovations! It all starts with great people - the heart of our company and success - consider joining us today! _(Note: _Supreme Services does not use AI to review resumes and we will always follow up after every interview and inform individuals of their status) Marketing Manager The Marketing Manager is responsible for leading the company?s sales and marketing strategies to drive business growth, enhance brand awareness, generate qualified leads, and achieve revenue targets. This role combines leadership, strategic thinking, and operational execution to guide the sales teams, customer service experience, oversee marketing campaigns, and align all divisions with company goals. Key Responsibilities: Strategic Leadership * Develop and execute comprehensive sales and marketing plans aligned with company objectives and budget * Set short-term and long-term sales and marketing goals and evaluate effectiveness with agreed upon metrics * Collaborate with executive leadership to define the overall strategy · Analyze industry trends, market conditions, and competitor activities to inform strategy. Sales Management & Lead Generation * Support the sales team to achieve individual and team revenue targets. * Collaborate and support Divisional Managers to identify new market opportunities and oversee key client acquisition strategies. * Establish and track KPIs to measure performance and forecast sales trends. * Design and manage lead generation campaigns to support sales pipelines. * Optimize SEO and track all incoming leads through the company website, back-end analytics, targeted campaigns etc. * Manage and optimize CRM database for current and existing leads / customers Brand & Content Oversight * Direct the development of integrated marketing campaigns across digital, print, social, and events. * Oversee all content creation, ensuring consistency in brand messaging and voice. * Manage the company website, ensuring content is accurate, up to date, SEO-optimized, and reflective of the brand Community & Reputation Management * Develop and maintain partnerships with local businesses, organizations, and media outlets. * Manage public relations activities, prepare press releases, and coordinate media coverage. * Monitor and respond to online reviews, maintain positive reputation and customer engagement. * Develop strategies to collect and showcase customer testimonials. Customer Retention * Develop and oversee the implementation of the customer experience process * Develop a strategic plan to retain and build the Supreme Services customer base * Develop strategies to increase referrals, repeat business, and customer satisfaction. * Monitor customer feedback channels and recommend improvements. Marketing Oversight * Direct the development of integrated marketing campaigns across digital, print, and event platforms. * Oversee brand management, content creation, advertising, and public relations activities. * Analyze market trends, customer needs, and competitor strategies to inform marketing initiatives. * Plan and execute digital advertising campaigns (Google Ads, social media ads, retargeting). * Work with marketing partners to review SEO strategy, monitor website traffic and analytics, and implement improvements. * Oversee social media presence and engage with online audiences. Events & Promotions * Plan and coordinate company participation in industry events, trade shows, sponsorships, and community initiatives. * Develop engaging promotional materials and branded giveaways. Budget & Reporting * Prepar