marketing specialist

1. Job Summary We are seeking a dynamic and innovative RedNote Marketing Specialist specializing in ??? (Xiaohongshu, also known as Little Red Book) marketing to join our vibrant team. In this role, you will craft compelling digital marketing strategies to elevate brand presence on Xiaohongshu, engage target audiences, and drive e-commerce growth. Your expertise will help shape engaging content, optimize campaigns for maximum visibility, and analyze performance metrics to refine our approach. If you are passionate about digital marketing and eager to make a significant impact in the social commerce space, this is the perfect opportunity for you! 2. Responsibilities 2.1 Social Media Strategy & Marketing Management * Develop and manage the company?s overall social media and digital marketing strategy across Xiaohongshu (RED), WeChat, Douyin, Instagram, TikTok, and other relevant platforms; * Take responsibility for the overall operation and development of social media accounts, including account positioning, planning, content direction, campaign execution, and ongoing performance optimization; * Create and implement integrated marketing strategies to strengthen brand awareness, increase audience engagement, and generate qualified leads; * Plan and manage marketing budgets, paid advertising campaigns, and promotional activities to improve reach, marketing efficiency, and customer acquisition; * Track key performance metrics, including reach, engagement, conversion, and inquiry volume, and use performance data to continuously refine marketing strategies and maintain consistent monthly results; * Identify new growth opportunities across different platforms and develop data-driven approaches to improve overall marketing performance. 2.2 Campaign Execution & Brand Development * Plan and execute digital marketing campaigns and promotional initiatives across multiple platforms; * Maintain consistent brand positioning, messaging, and visual identity throughout all marketing channels and materials; * Coordinate influencer collaborations, partnerships, and community initiatives to increase brand exposure and expand market reach. 2.3 Sales & Lead Generation Support * Collaborate closely with the Sales team to develop marketing initiatives that support lead generation and customer acquisition; * Take ownership of monthly inquiry volume and provide a consistent flow of leads to support the Sales pipeline; * Develop, test, and optimize marketing activities with a direct focus on increasing lead volume and improving conversion; * Analyze and continuously optimize the marketing funnel from initial awareness through inquiry to improve both lead quality and quantity. 2.4 Offline Marketing & Cross-functional Support * Assist with offline events, seminars, promotional activities, and other marketing initiatives when required; * Work collaboratively with internal teams to coordinate and ensure the effective execution of integrated marketing projects and campaigns. 3. Skills & Experience * Bachelor?s degree in Marketing, Communications, Business, Education, or a related field; * Minimum 2 years of experience in marketing, social media, digital marketing, or student recruitment; * Strong knowledge of Chinese social media platforms and experience developing effective content marketing strategies; * Excellent copywriting, content creation, and communication skills; * Ability to work independently and effectively in a fast-paced, multicultural environment; * Strong analytical, organizational, and problem-solving skills; * Experience in education, language training, international education, study abroad, or immigration-related industries is highly preferred; * Experience with growing social media accounts or successfully managing digital marketing campaigns is preferred; * Candidates must currently reside in Toronto or be willing to relocate to Toronto. Pay: From $48,000.00 per year Benefits: * Casual dress * Dental care * Life