social media content specialist

Location: Primarily based out of our Yorkville and Kitchener offices, with occasional work from our Hamilton, Waterloo, Cambridge, and Port Severn branches, and travel across Southern Ontario for content capture. OVERVIEW We are seeking a Social Media Coordinator who is equal parts content creator and strategist. This role goes far beyond posting. You'll be responsible for turning real-time activity (events, listings, launches, testimonials, behind-the-scenes moments) into on-brand social content that builds awareness, drives engagement, and generates raised hands. You will manage multiple social media handles, including Corcoran Horizon Realty and our other owned and partner companies. In this role, you will play a key part in shaping how our brand and the communities we represent show up across digital platforms. You will lead our real-time storytelling, capturing dynamic content in the field and translating our projects, people, and moments into compelling, trend-aware social narratives. This position is ideal for someone who lives and breathes social media and understands what drives engagement. KEY DUTIES AND RESPONSIBILITIES Content Creation & Execution * Create, edit, and publish short-form and static content across key platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube, and others as required) * Manage and post content across multiple social media handles, including Corcoran Horizon Realty and other owned/partner companies * Translate live activity (events, listings, team moments, launches, site visits, market updates) into timely, compelling social content * Capture compelling content at client events, property launches, open houses, and luxury showcases across the region * Capture content in real time where required and supplement with curated and campaign-based posts * Create engaging photo posts, stories, and carousels to enhance our digital presence * Ensure all content aligns with brand voice, visual standards, and messaging priorities * Manage posting schedules, captions, hashtags, and basic platform optimization Content Strategy & Planning * Spend regular time on-site across our offices, new development sites, listings, events, launches, and open houses, actively capturing live content * Capture content in real time and supplement it with curated and campaign-based posts * Conduct and capture in-person interviews with agents, clients, and team members for testimonial, spotlight, and behind-the-scenes content * Shoot, edit, and publish video content (Reels, TikToks, YouTube Shorts), photo posts, stories, and carousels across key platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube, and others as required) * Manage and post content across multiple social media handles, including Corcoran Horizon Realty and other owned/partner companies * Translate day-to-day activity, team moments, and market updates into timely, compelling social content * Ensure all content aligns with brand voice, visual standards, and messaging priorities * Manage posting schedules, captions, hashtags, and basic platform optimization while maintaining a consistent, active posting cadence Engagement & ?Raised Hands? * Actively monitor comments, DMs, and engagement signals * Understand how to prompt action through content (questions, CTAs, framing, timing) * Flag and route inbound leads, inquiries, and opportunities to the appropriate team * Track what content is generating attention vs. intent and adjust accordingly Performance & Optimization * Monitor performance metrics (reach, engagement, saves, shares, clicks, DMs) using Meta Business Suite, Google Analytics, and platform-specific insights * Boost posts and manage paid social media advertising campaigns to support lead generation and brand visibility * Track and report KPIs across all managed accounts * Continuously refine content approach based on performance, platform trends, and audience behavior * Provide regular high-level insights (what worked,