social media coordinator

About Stonz At Stonz, we believe in creating products that are designed specifically for kids not just shrunken-down versions of adult gear. From footwear to outerwear, everything we design is engineered for children ages 0 6, built to last, and made with care. Our mission is to empower families to explore the world comfortably, safely, and sustainably. Role Overview The Social Media & PR Coordinator will be responsible for building brand awareness, strengthening community engagement, and positioning Stonz as a trusted leader in kid's footwear and apparel . This role blends creative content production (video and static), storytelling, and relationship-building across social platforms, influencer collaborations, and media outlets. The Coordinator will manage the day-to-day execution of the brand's digital presence and PR initiatives while proactively proposing fresh content ideas and formats that drive engagement, support campaign objectives, and ensure the brand remains dynamic, relevant, and engaging for parents, partners, and press. Key Responsibilities Social Media ~ 60% * Lead the creation of high-quality video content (Reels, TikToks, short-form storytelling), demonstrating a strong eye for Stonz's brand aesthetic and translating it into original, on-brand video concepts and proposals. * Own the planning and development of Stonz's social media content calendar across platforms (Instagram, TikTok, Facebook, LinkedIn, and Pinterest), translating monthly product priorities from the Brand & Marketing Manager into a strategic mix of content buckets and formats that ensure balanced, brand-aligned storytelling. * Collaborate with the Graphic Designers to ensure timely production of static content and brand consistency. * Manage community engagement, responding to comments and DMs, and fostering parent/customer conversations. * Coordinate the in-house influencer program: evaluate which products are the best fit for each content creator based on their profile and their children's ages, negotiate deliverables (in-feed posts, photos, and videos), and coordinate product shipments to creators, ensuring alignment with brand goals and measurable outcomes. * Track, analyze, and report on performance metrics, delivering actionable insights and recommending optimizations to grow reach and engagement. * Capture and create on-site photo and video content during brand events, trade shows, and collaborations. Public Relations ~ 40% * Serve as the primary point of contact with Stonz's external PR agency, coordinating deliverables, timelines, and ongoing communication. * Coordinate with the PR agency on all content and materials needed for media placement submissions (product info, imagery, samples, and brand assets), ensuring deadlines are met. * Continuously research and identify opportunities for brand exposure, including potential collaborations, celebrity content partnerships, brand ambassadors, awards, and media placements. * Build and maintain media relationships across parenting, lifestyle, fashion, and outdoor outlets. * Create and keep a product brief presentation up to date to share with influencers and the PR agency as needed. * Support PR events, product seeding, and media/influencer gifting campaigns. * Monitor press coverage, industry trends, and competitor activity to identify opportunities for brand exposure. Qualifications * Proven expertise in video content creation and editing (Reels/TikTok/short-form), with a portfolio that demonstrates a strong eye for brand aesthetics and the ability to translate a brand's visual identity into original video concepts. * 2-4 years of experience in social media, preferably within a consumer brand. * Strategic mindset: able to take product and campaign priorities and turn them into a structured, brand-aligned content calendar using defined content buckets. * Strong proficiency across social media platforms (Instagram, TikTok, Facebook, LinkedIn, Pinterest) and their co