social media manager

Job Overview We are seeking a creative and strategic Social Media Manager to lead our digital marketing efforts across various platforms. The ideal candidate will have a passion for building brand awareness, engaging audiences, and driving online growth through innovative content and targeted campaigns. This role requires a strong understanding of e-commerce, SEO, and digital marketing best practices, along with proficiency in industry-standard tools such as Adobe Creative Suite, Hootsuite, and Google Analytics. The Social Media Manager will play a pivotal role in shaping our online presence and ensuring our brand remains competitive in the digital landscape. Duties * Develop and execute comprehensive social media strategies aligned with company goals to increase brand visibility and engagement. * Create, curate, and manage engaging content across platforms such as Facebook, Instagram, Tik Tok, Reddit, LinkedIn, and others using Adobe Photoshop, Adobe Illustrator, and video editing skills. * Engage with online communities and represent the company on digital platforms. * Manage social media scheduling and monitoring through tools like Hootsuite and Buffer to ensure consistent posting schedules. * Conduct keyword research to optimize content for SEO and improve organic reach. * Implement Facebook Advertising campaigns and analyze their performance to maximize ROI. * Collaborate with the e-commerce team to promote products effectively through social channels. * Proofread all content for accuracy, tone, and brand consistency before publishing. * Stay updated on the latest digital marketing trends and platform updates to keep strategies current and effective. Qualifications * Proven experience in social media management within a digital marketing or e-commerce environment. * Previous experience administering the back end of Meta, and Tik Tok. Additional experience with Reddit, Discord, Whatnot and other digital marketing platforms is preferred. * Strong graphic design skills with proficiency in Adobe Creative Suite (Photoshop, Illustrator). * Knowledge of SEO best practices and keyword research techniques. * Familiarity with Facebook Advertising and other paid social media campaigns. * Ability to analyze data using Google Analytics to measure campaign success. * Excellent proofreading skills with attention to detail. * Strong understanding of digital marketing principles including content creation, branding, and audience engagement. * Creative mindset with the ability to develop innovative content ideas that resonate with target audiences. This position offers an exciting opportunity for a motivated individual passionate about digital marketing and social media growth to make a significant impact on our brand?s online presence. *When applying: *Please submit a short video that you have created for this role (e.g. a product demo, store visit, personal introduction) and a link to social media profiles you have managed in the past. You can email this to Zaid.L@houseofknives.ca Pay: $55,000.00-$70,000.00 per year Benefits: * Company events * Extended health care * Store discount * Vision care * Work from home Experience: * Meta Business Suite: 2 years (required) * Content creation: 2 years (required) Work Location: Hybrid remote in Vancouver, BC V5M 3Y7