social media manager

About Puppy Sphere: Welcome to Puppy Sphere, we are a high-growth startup redefining the wellness category through puppy therapy! We're on a mission to bring people together in welcoming spaces where the gentle power of puppies helps them slow down, boost their mood, and return again and again. As North America's original puppy yoga company, we've built a community of over 400,000 people, making puppy therapy part of their everyday wellbeing ritual. We've partnered with global brands including the NBA, TikTok, and Google to bring the gentle power of puppies to even more workplaces, events, and communities! If you're excited by growth, impact and care deeply about people, animals, and raising the bar in everything you do - we'd love to hear from you! Job Description: This is a hybrid role based in Toronto for a Social Media Manager at Puppy Sphere. We're looking for a creative, culturally plugged-in social media leader who is excited to take ownership of a fun, fast-growing brand with massive viral potential. You understand what makes people stop scrolling, know how to turn everyday moments into standout content, and can balance playful ideas with thoughtful brand strategy. The Social Media Manager will own Puppy Sphere's social presence across platforms, from developing content concepts and capturing trends to managing the content calendar, growing our community, and helping shape how the brand shows up online. You'll work closely with our marketing, partnerships, and studio teams to bring the Puppy Sphere world to life in a way that feels relevant, memorable, and unmistakably us. This is an exciting opportunity for someone who thrives in a fast-paced environment, loves internet culture, has strong creative instincts, and wants the freedom and responsibility to help build one of the most exciting experiential wellness brands on social. This is a full-time, hybrid role located in Toronto, Ontario. Some travel and weekend work may be required. Total Compensation: Up to $82,500 per annum Base Salary: $75,000 per annum Annual Bonus Opportunity: Up to 10% of base salary. Job Responsibilities Own and manage the brand across all social media channels. Build, lead, and scale Puppy Sphere's Social Media function, including recruiting, onboarding, managing, and developing Content Creators and additional team members as the department grows. Develop and execute the organic social media strategy to drive brand awareness, community growth, and engagement across all social platforms, including Instagram, Facebook, TikTok, YouTube Shorts, Pinterest, and LinkedIn. Plan, create, and publish high-quality social-first content, including short-form video, photography, copy, and campaign assets. Manage the social content calendar, ensuring projects are delivered on time and aligned with marketing priorities and campaigns. Monitor social media performance, prepare weekly and monthly reports, and use insights to optimize content strategy. Stay ahead of emerging trends, platform updates, and cultural moments to keep Puppy Sphere's content fresh, elevated, and innovative. Collaborate cross-functionally with Marketing, Creative, Operations, and Paid Media to execute integrated campaigns. Develop creative concepts, shot lists, scripts, and creative briefs for social campaigns while maintaining brand quality and consistency. Support the growth of Puppy Sphere's local communities through content creation and social strategy for community initiatives and in-studio activations. Capture original photo and video content at Puppy Sphere studios, events, and launches as needed. Job Requirements: 3+ years of social media marketing experience for a consumer, lifestyle, wellness, hospitality, or high-growth br